Messaging & Positioning
As one of our very early clients, Glint has been an amazing partner through the growth and success of both our companies. We started working with Glint, a real-time platform that measures employee engagement, when they were in stealth mode in 2015.
We helped launch the company public with a complete set of assets, including product positioning, website content, customer stories, whitepapers and ebooks. We worked closely with their CMO and leadership team to nail Glint’s messaging and value proposition.
As Glint has grown, we’ve expanded our relationship to include product launches, plus continued content strategy work with new whitepapers, ebooks, infographics and blog posts. To assist with sales, we created an internal video series targeted towards helping their sales team sell more effectively, and an external thought leadership campaign promoting their internal leaders as industry spokespeople.