Messaging & Positioning
Content Strategy & Development
Marketing & Sales Operations
Series A Launch
Brandcast hired us to help build and grow their marketing, with an objective of driving the sales pipeline fast. The company was in the process of hiring and needed help ramping up demand generation to meet their sales targets. Plus, Brandcast was Series A fundraising.
We started from the ground up by meeting with the leadership team to determine key business objectives. We then translated the business goals into marketing goals. Together we crafted their company messaging manifesto, and focused on the theme of high-velocity marketing. To drive pipeline, we delivered an integrated marketing campaign that included an updated brand look and feel, a revamped website, new use cases, ebooks, a whitepaper, a webinar, a blogging/editorial calendar and a digital marketing plan. To ensure the sales team received their leads, we also built out their Salesforce and Pardot implementation. We remained on site with Brandcast for six months, as their part-time marketing team, with Ursula Ayrout as their acting CMO.
We created Brandcast’s Series A PR press launch, which saw them featured in many publications, most notably TechCrunch.
As the sales pipeline grew, we recognized the increased visibility of the real estate vertical. We honed in on that and built a vertical-exclusive campaign strategy that included a whitepaper, event strategy, five blogs, real estate digital social campaigns, webinars, and landing pages to help grow their real estate footprint.